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Content that moves product.

Product video, UGC, ad creative, and social content for DTC and ecommerce brands. Built to convert, not just to look pretty.

Your media buyer keeps asking for more creative.

Ad fatigue is real. Your best-performing creative has a shelf life, and it's shorter than you think. Every week your ads run without fresh assets, your CAC creeps up and your ROAS slides down. You need new creative constantly — and most agencies charge $10K+ for what should be a monthly production pipeline.

Fishy Fishy builds a content engine, not a one-off project. Monthly shoot days that produce 15–25+ assets for organic, paid, and website — product video, UGC-style ads, lifestyle photography, ad variations, the works. One efficient day of shooting feeds your channels for a month. Your media buyer stays happy. Your ad account stays fresh.

What you get

Every project is scoped to your needs, but here's what we typically deliver for DTC and ecommerce brands:

Product Video UGC-Style Ads Lifestyle Photography Unboxing Content Ad Creative (15s/30s/60s) Social Reels A/B Test Variations Product-in-Use Demos Carousel Assets

How it works

1. Creative brief. Your product, your audience, what you're optimizing for — ROAS, CAC, email opens. We figure out what kind of content will actually move the needle before we touch a camera.

2. We shoot. One efficient shoot day produces a month of content. Product, lifestyle, UGC-style, ad variations — all captured in a single session with a crew that knows how to work fast without cutting corners.

3. We deliver and iterate. 48-hour turnaround on edits. Performance review after your ads run. Next round gets sharper based on what the data says, not what looks cool in a mood board.

Who this is for

DTC brands spending on Meta, TikTok, and Google who need fresh creative on a regular cadence. Ecommerce companies launching new products and need content fast. Brands whose current content can't keep up with their ad spend.

NYC-based and national brands — we shoot on Long Island and in the city, and we ship content anywhere.

See our content production and ads & performance services.

Read our guide on UGC vs. branded content.

Questions about DTC content.

How much does DTC content production cost?

Edit-only from $1,800/mo. Shoot + Edit from $4,000/mo — most DTC brands start here. Custom packages from $8,500/mo for brands doing high volume. Ad creative packs also available a la carte from $800.

Do you produce UGC content for ads?

Yes. We produce UGC-style content shot with production standards — creator testimonials, unboxings, product-in-use. Designed to feel authentic while performing as paid creative. Read more about UGC vs. branded content on our blog.

How many assets do I get from one shoot day?

Typically 15–25 deliverables from a single shoot day — a mix of video (15s, 30s, 60s cuts), photography, and ad variations. That's enough to feed your channels for a month.

Can you produce A/B test creative variations?

Yes. We shoot with testing in mind from the start — different hooks, CTAs, formats. You get a batch designed to test, not just a single hero ad.

Ready to feed the content machine?

Tell us what you're selling. We'll get back to you within 24 hours.

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