Poshmark needed a high volume of scroll-stopping ad creative for paid social campaigns. Not one hero spot — a library of concepts. Multiple formats, multiple hooks, and the ability to refresh creative on an ongoing basis without losing quality.
The challenge wasn't just making one good video. It was building a system that could produce dozens of variations that each felt distinct while staying on-brand.
We produced performance ad creative across multiple campaigns — the "Poshing" series, lifestyle-driven spots, and the PreLoved campaign. Each concept was designed to perform in paid social, with strong hooks in the first two seconds and clear calls to action.
Every campaign shipped with A/B variants, format variations for different placements, and enough creative volume to keep the media team testing without running dry.
The Poshmark relationship spanned multiple campaigns and creative directions. Here's a look at the additional work.
The creative ran across Poshmark's paid social channels with consistent refresh cycles. Multiple ad concepts meant the media team always had fresh creative to test against, keeping performance steady and creative fatigue at bay. The relationship grew from a single campaign into an ongoing production partnership.
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