Bandier partnered with Adidas for a co-branded campaign and needed content that matched the scale of the collaboration. Not a product video. Not a lookbook. Something cinematic that captured the energy where high fashion meets athletic performance.
The ask was clear: make it feel like a brand film, not an ad. Editorial but athletic. Aspirational but grounded. Something that could live on a billboard and in a feed.
We produced a hero brand film alongside a suite of social cuts and campaign visuals — all from the same shoot. The approach was cinematic from the start: considered lighting, intentional movement, and a color palette that honored both brands without favoring either.
Everything was shot to deliver across formats — the hero film in widescreen, the social cuts in vertical, and the stills pulled from the same setups. One shoot, maximum output.
The campaign content rolled out across Bandier's digital channels and social platforms. The brand film anchored the launch, while the social cuts gave the campaign legs across Instagram and TikTok. Clean, cohesive, and on-brand from the first frame to the last.
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